Basic Digital Marketing Plan​

Basic Digital Marketing Plan 

Our Basic Digital Marketing Plan is designed for small businesses, startups, and individuals looking to establish an online presence and attract their target audience through fundamental digital marketing strategies. This plan provides essential marketing services to increase brand awareness, drive website traffic, and generate leads.

Scope of Work

1. Social Media Marketing (SMM)

  • Setup and optimization of up to 2 social media profiles (Facebook, Instagram, or LinkedIn).
  • 8-10 posts per month (graphics + captions).
  • Basic hashtag research for reach improvement.
  • Engagement monitoring (responding to comments & messages).

2. Search Engine Optimization (SEO) – Basic Level

  • Keyword research for targeted ranking improvements.
  • On-page SEO optimization (meta titles, descriptions, image alt tags).
  • Google Search Console & Google Analytics setup.
  • Monthly performance tracking and basic reporting.

3. Content Marketing

  • 2 blog posts per month (500-700 words) optimized for SEO.
  • Blog topic research based on industry trends and keywords.
  • Basic content formatting and internal linking for better engagement.

4. Email Marketing (Basic Setup)

  • Setup of one email campaign per month.
  • Email template design and content creation.
  • Audience segmentation for better targeting.
  • Performance tracking (open rates, click-through rates).

5. Basic Paid Advertising (Optional Add-On)

  • Google Ads or Facebook Ads setup (up to 1 campaign).
  • Basic audience targeting and keyword selection.
  • Budget recommendations and ad performance tracking. (Ad spend not included.)

What’s Not Included

  • Advanced PPC ad management or retargeting.
  • Full-scale social media strategy or paid influencer marketing.
  • Video content creation or advanced animation.
  • Dedicated community management or social media ads beyond one campaign.

Delivery Timeframe

This is a monthly service with measurable improvements typically seen in 2-3 months, depending on industry competition and audience engagement.

Who Is This For?

  • Small businesses & startups looking for affordable digital marketing.
  • Local businesses aiming to grow online visibility.
  • Personal brands & influencers seeking engagement.
  • Anyone needing a structured marketing approach with essential strategies.

Our Basic Digital Marketing Plan provides the foundation needed to grow your online presence, engage your audience, and drive measurable results. 🚀