Enterprise Digital Marketing Plan
Our Enterprise Digital Marketing Plan is designed for large businesses, corporations, and eCommerce brands seeking a data-driven, multi-channel strategy to maximize online visibility, customer engagement, and lead generation. This plan combines advanced SEO, social media marketing, content marketing, PPC advertising, and email automation for comprehensive digital growth.
Scope of Work
1. Advanced Search Engine Optimization (SEO)
- Full website audit with competitor and keyword analysis.
- On-page SEO optimization (meta tags, structured data, URL structure, etc.).
- Technical SEO (site speed, mobile optimization, crawlability, and security).
- Content SEO strategy, including keyword-rich blog posts and landing page optimization.
- High-quality backlink building and authority development.
- Google Search Console and Google Analytics setup with monthly reporting.
2. Social Media Marketing (SMM)
- Management of up to 4 social media platforms (Facebook, Instagram, LinkedIn, Twitter, or TikTok).
- 15-20 custom posts per month (graphics, captions, videos).
- Community engagement and reputation management.
- Social media ads campaign setup and performance tracking.
- Influencer outreach and brand collaborations (if applicable).
3. Content Marketing & Blogging
- 4-6 SEO-optimized blog posts per month (1000+ words each).
- Whitepapers, case studies, or eBooks (as needed).
- Content marketing strategy aligned with sales funnel goals.
- Advanced internal linking and conversion-driven CTAs.
4. Pay-Per-Click Advertising (PPC) & Retargeting
- Google Ads (Search, Display, and Shopping ads setup & management).
- Social media paid advertising (Facebook, Instagram, LinkedIn, TikTok).
- A/B testing of ad creatives, audiences, and bidding strategies.
- Retargeting campaigns for website visitors and abandoned carts.
- Monthly performance reports and conversion tracking. (Ad spend not included.)
5. Email Marketing & Automation
- Monthly email campaign strategy & execution.
- Drip email automation setup (welcome series, cart abandonment, re-engagement emails).
- Audience segmentation and A/B testing for better open rates.
- Email performance tracking and optimization.
6. Conversion Rate Optimization (CRO)
- Landing page design optimization for higher conversion rates.
- User experience (UX) improvements for seamless navigation.
- Heatmap tracking and analytics-based website modifications.
7. Reporting & Data Analytics
- Monthly performance reports with actionable insights.
- Competitor benchmarking and strategy refinement.
- Custom dashboards for campaign tracking and ROI measurement.
What’s Not Included
- Full website development or redesign (available as a separate service).
- CRM software costs (integration support included but requires client’s CRM).
- Extensive video production (available as an add-on service).
Delivery Timeframe
This is an ongoing service with measurable improvements typically seen in 3-6 months, depending on competition, industry, and marketing objectives.
Who Is This For?
- Large corporations and enterprises needing a high-impact digital presence.
- eCommerce brands looking to scale with SEO and paid advertising.
- B2B and B2C companies wanting a multi-channel digital marketing strategy.
- Organizations looking to improve brand authority and lead generation.
With our Enterprise Digital Marketing Plan, you get a data-driven, high-performance marketing strategy that ensures long-term business growth and competitive market positioning.
